Understanding Breast Augmentation

Why Women Choose to Enhance Their Bust

Breast augmentation, also known as augmentation mammoplasty, has become one of the most popular cosmetic surgeries worldwide, with a projected CAGR of 13.4% by 2030. This procedure typically involves the use of implants to enhance the size and shape of the breasts. While the motivations behind breast augmentation are deeply personal and varied, several common reasons explain why women choose to enhance their bust.

One primary reason women opt for breast augmentation is to boost their self-confidence and improve their body image. Many women feel that their natural breast size does not match their desired aesthetic, leading to self-consciousness and dissatisfaction with their appearance. Achieving a fuller, more proportionate bust can significantly increase self-esteem and overall happiness. At Figiúra, we foster a culture of understanding and acceptance, recognizing the personal significance of these choices.

Life events such as pregnancy, breastfeeding, and significant weight loss can change breast volume and shape, often resulting in deflated or saggy breasts. Breast augmentation can restore lost volume and provide a more youthful, uplifted appearance, helping women feel more like their pre-pregnancy or pre-weight loss selves. As a mother of three, Figiúra’s CEO Jessica understands the psychological roller coaster that life after childbirth can bring, and the desire to restore one's sense of self.

Breast asymmetry, where one breast is noticeably different in size or shape compared to the other, can cause discomfort and self-consciousness. Breast augmentation allows for the correction of these disparities, resulting in a more balanced and harmonious appearance, greatly improving a woman's confidence and satisfaction with her body.

For women who have undergone mastectomies due to breast cancer or other medical conditions, breast augmentation plays a crucial role in reconstruction. This surgery helps restore the appearance of the breasts, contributing to a sense of normalcy and wholeness after a challenging medical journey. At Figiúra, we pledge 5% of our annual profits to breast cancer research, supporting our THRIVERS and the fight against a disease that affects millions of women globally.

Breast augmentation is also a solution for women within the fitness community who lose breast volume as they lose body fat. Breast implants help maintain feminine curves while leading an active lifestyle.

The decision to undergo breast augmentation is multifaceted, shaped by individual experiences, desires, and circumstances. Whether restoring what was lost, enhancing what is already there, or rebuilding after adversity, breast implants serve as a powerful tool for self-expression and empowerment for women around the world. Figiúra honors the diverse journeys of women who choose breast implants, celebrating their courage, resilience, and unwavering commitment to self-love and self-care​​.